The Surfboard Collective
The SurfBoard Collective
Learn how Red Door branded and launched a Surfboard reseller that is changing the surfscape in San Diego
Experts in finding rare boards from surf legends like Donal Tayayama and CJ Nelson, The SurfBoard Collective engaged Red Door to help build a brand, website, commerce, and marketing strategy for their emerging business (with the ability for customers to book appointments and make payments both in-store and online).
Locals to Oceanside, Ryan Paradee and Travis Macks had the endorsement of the community but needed a way to distinguish themselves against their competition. Rather than just selling boards, they wanted to spend 1:1 time with each surfer and pair the right rider with the right board. Red Door crafted a clean, distinguishable brand and website to allow the owners to showcase their board inventory and provide the board-shopping experience that had been missing in other reseller shops. Per The SurfBoard Collective’s request, all creative production was kept local.
“We had the pleasure of working with Chris and Red Door Collaborative from the very initial stages of starting our company. The team at Red Door provides exceptional communication and service the entire way through the project and beyond. Chris was an integral part of the development of our brand and was invaluable at making sure everything we did aligned with our initial vision which is evident in the final product. We are forever grateful for the role Red Door Collaborative played in helping make our vision a reality and will not hesitate to reach out to them on any future projects we might have. Red Door Collaborative Kills it!”
-Ryan Paradee, The Surfboard Collective