Procraft digital course
Company: Procraft Media
Asset types: course, video, presentation, illustration, guideline
Services used: Brand strategy, digital marketing, content marketing, video marketing, graphic design
Building from the ground up.
Procraft is a leading A/V integrator known for best-in-class hardware installations in high-end editing bays and professional recording studios. But they faced a significant challenge: how to find and train qualified technicians in their field.
Their training materials contain detailed and scientific instructions covering topics in audio, video, lighting, networking design, and installation. For trainees just getting started, learning the material was time-consuming and technical, and it lived in an outdated manual.
Procraft wanted to digitize their comprehensive technical training into an accessible, online certification program that could function as an internal training tool and an industry-wide educational resource.
Demonstrating our collaborative approach.
Rather than simply digitizing their manual, we collaborated with Procraft to reimagine their training from the ground up.
We began by talking with their experts, learning their technical requirements, and gaining an understanding of the journey to transform beginners into expert technicians. Then, we recruited a specialized content writer who could work directly with Procraft’s senior engineers.
Together, our writer and their experts translated complex technical concepts into accessible learning modules that emphasized the latest learning pedagogies.
The result was a multimedia learning experience that explained each concept, and in a style that maintained Procraft’s distinct brand identity and technical accuracy. Some of the assets included:
High-quality production videos filmed on-location
Motion graphics that visualized scientific principles behind equipment positioning
Interactive tutorials, photography, and animated demonstrations
A lasting impact.
The result is a 40-hour certification program that revolutionized Procraft’s training approach. The program now provides a pathway to onboard new technicians and establishes the company’s training materials as the gold standard in the industry.
Most importantly, our collaboration went beyond Procraft's expectations. We digitized their training, of course, but we also built an immersive learning experience helps an individual discover their interests within the industry and builds Procraft's prospective talent pipeline.
